News
Jack’s x The Pink Journey Foundation
Check Yourself! Jack’s x The Pink Journey Foundation This October, we’re proud to stand in support of Breast Cancer Awareness Month with a special limited edition Jack’s Surf Shop tee — created to inspire awareness and action. Featuring a bold pink surfer graphic. This exclusive design is more than just a T-shirt — it’s a reminder to prioritize your health and support an important cause. 💗 All proceeds from this tee will be donated to The Pink Journey Foundation, a nonprofit organization dedicated to empowering individuals through breast cancer education and early detection awareness. Every shirt purchased helps fund programs that provide valuable information, support, and resources for those affected by breast cancer. Join us in making waves for a cause — because together, we can help spread awareness, encourage prevention, and support those on their journey to healing. 🌊 Shop the limited edition tee today | Shop Now
Learn more
Limited Halloween Tee
🎃 Get your limited edition Halloween tee inspired by the Karate Kid before they're gone! Strike first, strike hard, don't miss out! 👻 #CobraKai
Learn more
Featured in the LA Times - HBHS BaD
Shop Collection Turning “Bad Ideas” Into Breakthroughs: Inside Huntington Beach High’s BaD Program At Huntington Beach High, a classroom is more than rows of desks and worksheets — especially for students in the Business & Design program (BaD). By rethinking how school can work, this program is turning what might seem like “bad ideas” into real-world successes. What is BaD? “BaD” stands for Business and Design. It blends entrepreneurship, creative design, and core academic subjects in a project-based learning environment. Students don’t just learn theory; they design, build, pitch, and sell products or services by the time they’re seniors. Los Angeles Times What makes BaD special: It integrates subjects like U.S. history, algebra, geometry, media, etc., with design thinking and business skills. Los Angeles Times Projects are tangible and connected to the community: podcasts, design labs, photos, videos, and clothing lines. Los Angeles Times Students learn by doing: conceiving an idea, testing it, refining, marketing, selling, and managing resources. Los Angeles Times Real Success Stories One standout project: juniors collaborated with professional designers at Jack’s Surfboards to develop a clothing line. Their designs are now sold both in Jack’s Huntington Beach store and online. All five student-designed shirts were accepted. Los Angeles Times The program also runs its own photo/design enterprise: students shoot photos (sports teams, school events, etc.), produce client work, create content—all of which has generated revenue. Last year, the program generated about $50000 used for scholarships, equipment, and program needs. Los Angeles Times Why It Matters BaD is important for several reasons: Engagement & RelevanceMany students don’t feel excited by traditional lectures or disconnected homework. BaD offers something hands-on, relevant, and creative—learning that students feel inside, not imposed on them. One student, Sami Scot, said it’s rewarding to do things “we’re actually going to do … why not do them now?” Los Angeles Times Skill Building Beyond TestsCritical thinking, communication, collaboration, creativity—these are soft skills hard to measure on standardized tests, but critical both for further education and the workforce. BaD incorporates these by design. Los Angeles Times Community & Business PartnershipsTies with local businesses (like Jack’s Surfboards) help students see the real-world implications of their work. It also helps build civic pride and community awareness. Los Angeles Times Revenue & SustainabilityThe fact that the program can generate revenue means it’s not entirely dependent on outside funding in one-shot grants. Profits go back into scholarships and equipment. That helps sustain and scale the program. Los Angeles Times Challenges & Growth While the program is clearly successful, the article hints at places for growth: It isn’t yet a full Career Technical Education (CTE) pathway, though students who complete BaD coursework earn a CTE Entrepreneurship certificate. Los Angeles Times Coordinating across so many disciplines (history, math, design) is complex. Ensuring alignment of standards, teachers’ comfort with the model, resources, and scheduling requires effort. Scaling: The program has around 200 students now, but more demand likely. Growth will require more capacity—teachers, labs, partnerships. Los Angeles Times Lessons Other Schools Can Learn Here are some takeaways for schools considering something similar: Start with what students are already interested in. Here, the design/photo side was already existing and grew into something bigger. Partner with local businesses — both as mentors and markets. Students gain feedback and purpose; businesses often appreciate giving back. Make every subject count. Even courses like algebra or history can become more engaging when fused with creative, project-based contexts. Build in sustainability. Generating revenue not just for “nice extras” but to support core functions makes the program more resistant to funding cuts. Give students agency. When they are involved in decision-making (pitching, choosing, designing), motivation and learning improve. Conclusion Huntington Beach High’s BaD program shows how stepping outside traditional models of classroom instruction can unlock a kind of learning that feels meaningful, real, and inspiring. What may look like “bad ideas” in a conventional sense—students designing businesses, selling products, integrating arts and academics—turn out to be powerful engines for education. If more schools adopt elements of this model, perhaps we’ll see more students graduating not just knowing facts, but knowing how to imagine, build, and contribute. Shop Collection
Learn more
HBFD x Jack's Surfboards
Jack’s x Huntington Beach Fire Department Collaboration We’re proud to announce a special collaboration with the Huntington Beach Fire Department (HBFD) – bringing community, style, and purpose together. This limited-edition collection was designed to honor the bravery and service of the men and women who keep our community safe every single day. From lifeguards protecting our shores to firefighters responding when it matters most, HBFD represents the very heart of Huntington Beach. What makes this release even more meaningful? 100% of the proceeds from this collection will be donated directly to the Huntington Beach Fire Department. Every purchase you make helps support the people who dedicate their lives to protecting ours. Whether you’re a longtime Huntington Beach local, a surf enthusiast, or simply someone who wants to give back, this collaboration is a way to show your pride and make an impact. 🛍️ Available now – While Supplies last.🌊 Wear it proudly. Give back directly. Shop Collection Together, let’s celebrate community, courage, and the surf city spirit.
Learn more
Labor Day Sale
Celebrate Big Savings at Jack’s Surfboards Labor Day Sale! Labor Day weekend is here, and Jack’s Surfboards is celebrating with 4 days of non-stop deals you won’t want to miss! From Thursday, August 29th through Sunday, September 1st, shop in stores and online for unbeatable discounts and limited-time offers. Here’s what’s waiting for you: 30% Off Jack’s Clothing – Refresh your surf-inspired wardrobe with our signature styles. 50% Off Jack’s Active, Garage, Alton & Fifty7 Clothing – Stock up on activewear and lifestyle essentials at half the price. $5 Thalassa Bikinis – Perfect for beach days and poolside lounging. $5 ‘Beach Break’ Games – Bring the fun to your next gathering with these summer must-haves. Whether you’re gearing up for your next surf session or just looking to score some fresh styles, this Labor Day Sale is the perfect time to shop. 📅 Sale Dates: August 29 – September 1📍 Available: In stores & online (exclusions apply) Don’t miss out on these amazing deals—once the weekend is over, they’re gone!
Learn moreBack to School Daily Deals Are Here! 🎒
Back to School Daily Deals Are Here! 🎒 Get ready to head back to school in style with Jack’s Surfboards! Whether you’re stocking up on essentials or just freshening up your wardrobe, we’ve got you covered with three days of exclusive Daily Deals — available in-stores and online! ✨ Friday 8/15: 30% OFF Pants & Shorts Time to level up your bottom half. Score 30% off all pants and shorts — just in time for the new school year.Excludes boardshorts & Stüssy. 👟 Saturday 8/16: 30% OFF Shoes Step into the school year with a fresh pair of kicks. Enjoy 30% off shoes this Saturday only.Excludes UGGs. 🧢 Sunday 8/17: 30% OFF Jack’s, Alton, & Muchacho Clothing Wrap up the weekend with 30% off all your favorite in-house brands — Jack’s, Alton, and Muchacho. Style, comfort, and surf-inspired fits at a price you’ll love. 🛍️ Shop these deals in-store or online — but don’t wait! These discounts are only valid on their respective days. Use promo codes at checkout where applicable. Some exclusions apply. Stay stylish, stay prepped, and kick off the school year with confidence! 🤙 Shop Now at Jack's Surfboards
Learn more
Back to School Sale – 20% Off Storewide at Jack's Surfboards!
🎒 Back to School Sale – 20% Off Storewide at Jack's Surfboards! Get ready to head back to class in style! Jack’s Surfboards is kicking off the school year with a Back to School Sale you won’t want to miss. 🛍️ Enjoy 20% Off Storewide – both in-stores and online!Whether you’re shopping for backpacks, shoes, clothing, or other essentials, now’s the perfect time to stock up. The discount is automatically applied at checkout, so no need to stress about codes! 📅 Sale Dates:Friday, August 8th through Thursday, August 14th 📝 Exclusions apply, but with so much included, there’s something for everyone. *Excludes Surfboards, Rainbow Sandals, GoPro Cameras, Super73 Bikes, Evolve Skateboards & Already Discounted Items. Other Exclusions May Apply. From classroom-ready fits to gear for your next beach break, Jack’s has you covered. Don’t wait—gear up and save big before the bell rings! 👉 Visit us in-store or shop online at novatradesstore.shop and start your school year the right way.
Learn more
Summer’s Not Over Yet – Two Big Sales You Don’t Want to Miss!
Summer’s Not Over Yet – Two Big Sales You Don’t Want to Miss! As the sun sets on another unforgettable summer, we’re sending it off in style with two epic promotions at Jack’s Surfboards – perfect for soaking up the final beach days or stocking up for next year! 🌅 Summer’s Ending Sale – 30% Off Bikinis & BoardshortsIt’s your last chance to grab summer staples at a steal! From August 4th to August 10th, enjoy 30% off bikinis and boardshorts in stores and online. Whether you’re hitting the waves or just chilling by the pool, now’s the time to refresh your warm-weather wardrobe. Hurry—select styles only. Exclusions apply. 🏄♀️ US Open of Surfing – Buy One, Get One 50% Off Event TeesCelebrate the spirit of the 2025 Lexus US Open of Surfing with official event merch! For a limited time, buy one US Open tee and get the second 50% off. It’s the perfect way to commemorate the most iconic surf event of the summer and grab a deal while you’re at it. Available in both men’s and women’s styles, these tees are a must-have for surf fans and style lovers alike. 🛒 SHOP NOW – Both sales are live for a limited time and available while supplies last. Whether you're closing out summer in new gear or repping your favorite surf comp, Jack’s has you covered.
Learn more
US OPEN Schedule of Events
Catch the Waves & the Vibes: Your Ultimate Guide to the 2025 US Open of Surfing The 2025 Lexus US Open of Surfing is taking over Huntington Beach from Saturday, July 26 through Sunday, August 3, and this year’s schedule is packed with thrilling competitions, world-class athletes, live music, epic moto freestyle stunts, food, film, and community vibes. Whether you're here for the surf, the scene, or the sounds—there's something for everyone. 🏄 Surf's Up – Daily Action on the Beach From sunup to afternoon, the world’s best will be competing in the Longboard World Tour and Challenger Series, with finals scheduled for the end of the week (pending surf conditions). Make sure to claim your spot early on the sand! WATCH LIVE 🏍️ Adrenaline at the Moto Ramp The No Cap! Freestyle Moto riders will take flight with jaw-dropping performances multiple times each weekend. Catch legends like Jarryd McNeil, Taka Higashino, Wyatt Anderson, and Levi Farias signing autographs and launching off ramps. 🎵 Live Music All Week Long The Beach Bar (21+) transforms into a sonic haven with daily sets from iHeart DJs including DJ Drew, DJ Tee Hollywood, DJ Santana, DJ Franco, and even a Common Kings Sundown Set on Saturday 7/26. Reggae lovers can vibe out with Capital Dub and Lively Up on Sunday 7/27, and Yachty by Nature closes it all out with a cause on 8/2. 🍴 Culinary & Culture Taste the good life with Lexus Culinary Master Food Samplings happening at the Lexus House select afternoons, and join Amazon Zero Surf Girls and Lilo & Stitch screenings for a family-friendly feel-good moment. 🎥 Films, Surf Icons & Local Love Opening Ceremony: 7/28, on the beach WSL x Neutrogena Beach Cleanup: 7/28 Surfing Walk of Fame & Surfer Hall of Fame: 7/31 & 8/1 Evening Screenings & Museum Events: “Lilo & Stitch,” “Amazon Zero,” and more at the International Surfing Museum. 🌊 Boards, Beats & Benefits From Boardriders Surf-Off (8/2) to community-based fundraisers for the Surfrider Foundation, the event brings purpose to the party. Every wave and every beat helps protect the oceans we love.
Learn more
