NEW ARRIVALS
Vendor: Rhythm
Leads Relaxed Check S/S Shirt - Blue Sea
Vendor: Rhythm
High Beaming Vintage S/S T-Shirt - Off White
Vendor: Rhythm
Relaxed Wash Canvas Pant - Midnight
Vendor: Brixton
Bowery Vintage Overshirt - Pinecone Brown/Black/Borrowed Blue
Vendor: Brixton
World Champion Oversized Boyfriend T-Shirt - Off White
Vendor: Brixton
Women's Bowery Flannel - Navy/Charcoal
Vendor: Brixton
Women's Bowery Flannel - Washed Navy
Vendor: Brixton
Ranching Club Crew Sweater - Whitecap
Vendor: UGG
Kids' Tasman II Slipper - Chestnut
Vendor: Rip Curl
Boys Flashbomb Pro 3/2 GB Chest Zip Fullsuit
Vendor: Rip Curl
Kid's Omega 4/3 Back Zip Fullsuit
Vendor: Rip Curl
Kid's Omega 3/2 Back Zip Fullsuit
Vendor: Brixton
Brixton x Coors Light Pit Stop Trucker Hat - Coors Navy/Silver
Vendor: Jack's Surfboards
Jack's License Plate Holders
Vendor: Jack's Surfboards
Dusk Embroidered Pullover Hoodie
Vendor: Jack's Surfboards
Tip Toe Embroidered Pullover Hoodie
Vendor: Rip Curl
Dawn Patrol 2/2 Short Sleeve Chest Zip Wetsuit
Vendor: Rip Curl
Boys Flashbomb Pro 3/2 GB Chest Zip Fullsuit
Vendor: Rip Curl
Women's Omega 4/3 Back Zip Fullsuit
Vendor: Rip Curl
Women's Dawn Patrol 3/2 Chest Zip Fullsuit
Vendor: Rip Curl
Women's Dawn Patrol Chest Zip 4/3 Fullsuit
Vendor: Volcom
Kleveland Snow Pants - Terra Brown
Vendor: Volcom
Women's Peep Gore-Tex Gloves - Black
Vendor: Volcom
Women's Sky Gore-Tex Mitts - Black
SALE
Up To 70% Off Select Items | Online Only
Since 1957
Since 1957, Jack's Surfboards has built a reputation as the premier surf retailer. We started by opening our first store in
Huntington Beach at the corner of PCH and Main St. Our passion for the waves and surf is what has continued to drive our growth and expansion.
News & Events
Jack’s x The Pink Journey Foundation
Check Yourself! Jack’s x The Pink Journey Foundation This October, we’re proud to stand in support of Breast Cancer Awareness Month with a special limited edition Jack’s Surf Shop tee — created to inspire awareness and action. Featuring a bold pink surfer graphic. This exclusive design is more than just a T-shirt — it’s a reminder to prioritize your health and support an important cause. 💗 All proceeds from this tee will be donated to The Pink Journey Foundation, a nonprofit organization dedicated to empowering individuals through breast cancer education and early detection awareness. Every shirt purchased helps fund programs that provide valuable information, support, and resources for those affected by breast cancer. Join us in making waves for a cause — because together, we can help spread awareness, encourage prevention, and support those on their journey to healing. 🌊 Shop the limited edition tee today | Shop Now
Learn moreLimited Halloween Tee
🎃 Get your limited edition Halloween tee inspired by the Karate Kid before they're gone! Strike first, strike hard, don't miss out! 👻 #CobraKai
Learn moreFeatured in the LA Times - HBHS BaD
Shop Collection Turning “Bad Ideas” Into Breakthroughs: Inside Huntington Beach High’s BaD Program At Huntington Beach High, a classroom is more than rows of desks and worksheets — especially for students in the Business & Design program (BaD). By rethinking how school can work, this program is turning what might seem like “bad ideas” into real-world successes. What is BaD? “BaD” stands for Business and Design. It blends entrepreneurship, creative design, and core academic subjects in a project-based learning environment. Students don’t just learn theory; they design, build, pitch, and sell products or services by the time they’re seniors. Los Angeles Times What makes BaD special: It integrates subjects like U.S. history, algebra, geometry, media, etc., with design thinking and business skills. Los Angeles Times Projects are tangible and connected to the community: podcasts, design labs, photos, videos, and clothing lines. Los Angeles Times Students learn by doing: conceiving an idea, testing it, refining, marketing, selling, and managing resources. Los Angeles Times Real Success Stories One standout project: juniors collaborated with professional designers at Jack’s Surfboards to develop a clothing line. Their designs are now sold both in Jack’s Huntington Beach store and online. All five student-designed shirts were accepted. Los Angeles Times The program also runs its own photo/design enterprise: students shoot photos (sports teams, school events, etc.), produce client work, create content—all of which has generated revenue. Last year, the program generated about $50000 used for scholarships, equipment, and program needs. Los Angeles Times Why It Matters BaD is important for several reasons: Engagement & RelevanceMany students don’t feel excited by traditional lectures or disconnected homework. BaD offers something hands-on, relevant, and creative—learning that students feel inside, not imposed on them. One student, Sami Scot, said it’s rewarding to do things “we’re actually going to do … why not do them now?” Los Angeles Times Skill Building Beyond TestsCritical thinking, communication, collaboration, creativity—these are soft skills hard to measure on standardized tests, but critical both for further education and the workforce. BaD incorporates these by design. Los Angeles Times Community & Business PartnershipsTies with local businesses (like Jack’s Surfboards) help students see the real-world implications of their work. It also helps build civic pride and community awareness. Los Angeles Times Revenue & SustainabilityThe fact that the program can generate revenue means it’s not entirely dependent on outside funding in one-shot grants. Profits go back into scholarships and equipment. That helps sustain and scale the program. Los Angeles Times Challenges & Growth While the program is clearly successful, the article hints at places for growth: It isn’t yet a full Career Technical Education (CTE) pathway, though students who complete BaD coursework earn a CTE Entrepreneurship certificate. Los Angeles Times Coordinating across so many disciplines (history, math, design) is complex. Ensuring alignment of standards, teachers’ comfort with the model, resources, and scheduling requires effort. Scaling: The program has around 200 students now, but more demand likely. Growth will require more capacity—teachers, labs, partnerships. Los Angeles Times Lessons Other Schools Can Learn Here are some takeaways for schools considering something similar: Start with what students are already interested in. Here, the design/photo side was already existing and grew into something bigger. Partner with local businesses — both as mentors and markets. Students gain feedback and purpose; businesses often appreciate giving back. Make every subject count. Even courses like algebra or history can become more engaging when fused with creative, project-based contexts. Build in sustainability. Generating revenue not just for “nice extras” but to support core functions makes the program more resistant to funding cuts. Give students agency. When they are involved in decision-making (pitching, choosing, designing), motivation and learning improve. Conclusion Huntington Beach High’s BaD program shows how stepping outside traditional models of classroom instruction can unlock a kind of learning that feels meaningful, real, and inspiring. What may look like “bad ideas” in a conventional sense—students designing businesses, selling products, integrating arts and academics—turn out to be powerful engines for education. If more schools adopt elements of this model, perhaps we’ll see more students graduating not just knowing facts, but knowing how to imagine, build, and contribute. Shop Collection
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